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Davis, Scott M., 1964-

The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler. - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xxvii, 236 p. : ill ; 24 cm.

Includes bibliographical references (p. 217-220) and index.

ISBN: 9780470388389 (cloth) 0470388382 (cloth)

LCCN: 2009011423

Nat. Bib. No.: GBA944595 bnb

Nat. Bib. Agency Control No.: 015174975 Uk

Subjects--Topical Terms:
Marketing.
Technological innovations.
Management.

LC Class. No.: HF5415 / .D377 2009

Dewey Class. No.: 658.8/02