Mazur, Laura.
Conversations with marketing masters / Laura Mazur and Louella Miles. - Chichester ; Hoboken, NJ : John Wiley, c2007. - 236 p. : ports ; 24 cm.
Includes bibliographical references and index.
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
9780470025918 (cloth : alk. paper) 0470025913 (cloth : alk. paper)
2006036078
GBA685614 bnb
013572661 Uk
Marketing.
Marketing--Management.
Marketing personnel--Interviews.
HF5415 / .M374 2007
658.8
Conversations with marketing masters / Laura Mazur and Louella Miles. - Chichester ; Hoboken, NJ : John Wiley, c2007. - 236 p. : ports ; 24 cm.
Includes bibliographical references and index.
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
9780470025918 (cloth : alk. paper) 0470025913 (cloth : alk. paper)
2006036078
GBA685614 bnb
013572661 Uk
Marketing.
Marketing--Management.
Marketing personnel--Interviews.
HF5415 / .M374 2007
658.8