Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 9th ed. - Ft. Worth, Tex. : Harcourt College Publishers, c2001. - xx, 570 p. : col. ill ; 29 cm.

Previously published: Ft. Worth, TX : Dryden Press.

Includes bibliographical references and indexes.



0030211085 (alk. paper)

00033520


Consumer behavior.
Marketing research.

HF5415.32 / .E53 2001

658.8/342