Lovelock, Christopher H.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2001. - p. cm.
Includes bibliographical references and index.
0130404675
2001035072
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 2001
658.8
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2001. - p. cm.
Includes bibliographical references and index.
0130404675
2001035072
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 2001
658.8