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Szmigin, Isabelle.

Understanding the consumer / Isabelle Szmigin. - London ; Thousand Oaks : Sage Publications, 2003. - 202 p. : ill ; 24 cm.

Includes bibliographical references (p. 188-197) and index.

ISBN: 0761947019 (pbk.) 0761947000

LCCN: 2002111621

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S95 2003