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Rising tide :

Dyer, Davis.

Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. : Harvard Business School Press, c2004. - x, 467 p. : ill. (some col ; 25 cm.

ISBN: 1591391474

LCCN: 2003019396

Subjects--Topical Terms:
Brand name products--United States--Case studies.
Product management--United States--Case studies.
Soap trade--History.--United States

Dewey Class. No.: 338.7/67

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