Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank. - New York : Best Business Books, c2004. - xxiii, 283 p ; 23 cm. - The foundation series in business marketing . - The foundation series in business marketing. .
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso.".
Includes bibliographical references and index.
0789023113 (case : alk. paper) 0789023121 (soft : alk. paper)
2003016234
Industrial marketing--Research.
Marketing research.
HF5415.1263 / .F86 2004
658.8/3
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso.".
Includes bibliographical references and index.
0789023113 (case : alk. paper) 0789023121 (soft : alk. paper)
2003016234
Industrial marketing--Research.
Marketing research.
HF5415.1263 / .F86 2004
658.8/3