Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy / Peter Doyle and Phil Stern. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - p. cm.
Includes bibliographical references and index.
0273693980 pbk
2005052643
Marketing.
Marketing--Management.
HF5415 / .D753 2006
658.8
Marketing management and strategy / Peter Doyle and Phil Stern. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - p. cm.
Includes bibliographical references and index.
0273693980 pbk
2005052643
Marketing.
Marketing--Management.
HF5415 / .D753 2006
658.8