Relationship marketing : theory and practice / edited by Francis Buttle. - London : Chapman, c1996. - xii, 202 p. : ill ; 24 cm.
Includes bibliographical references and index.
1853963135 (pbk.)
96223102
Relationship marketing.
HF5415.55 / .R45 1996
658.8/02
Includes bibliographical references and index.
1853963135 (pbk.)
96223102
Relationship marketing.
HF5415.55 / .R45 1996
658.8/02