Hoecklin, Lisa.
Managing cultural differences : strategies for competitive advantage. - Wokingham, England : Addison-Wesley, 1995. - Book.
0201427702
International business enterprises--Management.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.
Managing cultural differences : strategies for competitive advantage. - Wokingham, England : Addison-Wesley, 1995. - Book.
0201427702
International business enterprises--Management.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.