Contemporary marketing research /
McDaniel, Carl D.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 3rd ed. - Minneapolis : West, 1996. - xxxii, 783 p.
0314061223
Marketing research.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 3rd ed. - Minneapolis : West, 1996. - xxxii, 783 p.
0314061223
Marketing research.