Lovelock, Christopher H.
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker. - Sydney : Prentice Hall Australia, 1998. - xi, 570 p.
0724811230 AUD$62.95
Unishop
Service industries--Marketing.--Australia
Service industries--New Zealand--Marketing.
Customer service--Marketing.--Australia
Customer service--Marketing.--New Zealand
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker. - Sydney : Prentice Hall Australia, 1998. - xi, 570 p.
0724811230 AUD$62.95
Unishop
Service industries--Marketing.--Australia
Service industries--New Zealand--Marketing.
Customer service--Marketing.--Australia
Customer service--Marketing.--New Zealand