Churchill, Gilbert A.D.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 6th ed. - Fort Worth : Dryden Press, 1995. - xxxiv, 1117 p.
0030983665
Marketing research.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 6th ed. - Fort Worth : Dryden Press, 1995. - xxxiv, 1117 p.
0030983665
Marketing research.