Brooke, Michael Z.
New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills. - New York : International Business Press, c2003. - xxiv, 219 p ; 24 cm.
Includes bibliographical references (p.209) and indexes.
0789015668 (alk. paper) 0789015676 (soft)
2002068763
New products.
HF5415.153 / .B76 2003
658.5/75
New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills. - New York : International Business Press, c2003. - xxiv, 219 p ; 24 cm.
Includes bibliographical references (p.209) and indexes.
0789015668 (alk. paper) 0789015676 (soft)
2002068763
New products.
HF5415.153 / .B76 2003
658.5/75