Cravens, David W.
Strategic marketing. - 4th ed. - Burr Ridge, Ill. : Richard Irwin, 1994. - 115 p. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256156123
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic marketing. - 4th ed. - Burr Ridge, Ill. : Richard Irwin, 1994. - 115 p. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256156123
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.