Understanding consumer behavior / [contributors, Stephen Brown ... et al.]. . - Boston, MA. : Harvard Business School, 2002. - v, 99 p. : ill ; 28 cm.
Contributors from cover. At head of title: Business fundamentals as taught at the Harvard Business School. "HBS number: 9543"--Cover.
1578519543 US$25.00
Consumer behavior--Management.
Contributors from cover. At head of title: Business fundamentals as taught at the Harvard Business School. "HBS number: 9543"--Cover.
1578519543 US$25.00
Consumer behavior--Management.