Marketing strategy /

Marketing strategy / [contributors, Robert J. Dolan ... et al.]. . - Boston, MA. : Harvard Business School, 2002. - v, 125 p. : ill ; 28 cm.

Contributors from cover. At head of title: Business fundamentals as taught at the Harvard Business School. "HBS number: 9055"--Cover.

1578519055 US$25.00


Marketing--Management.