A framework for marketing management /
Kotler, Philip, 1931-
A framework for marketing management / Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xx, 363 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0131204270 AUD$68.14
Marketing--Management.
A framework for marketing management / Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xx, 363 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0131204270 AUD$68.14
Marketing--Management.