Higgins, Denis.
The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins. - New York ; London : McGraw-Hill, 2003. - 125 p. : ill. ; 23 cm. - A McGraw-Hill advertising classic .
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
0071410937 51.00 Dhs
Advertising.
Advertising copy.
Advertising executives--Interviews.
The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins. - New York ; London : McGraw-Hill, 2003. - 125 p. : ill. ; 23 cm. - A McGraw-Hill advertising classic .
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
0071410937 51.00 Dhs
Advertising.
Advertising copy.
Advertising executives--Interviews.