The ultimate book of business brands :
Crainer, Stuart.
The ultimate book of business brands : insights from the world's 50 greatest brands. - New ed. - Oxford : Capstone, 2003. - xxix, 216 p. ; 24 cm. - Capstone reference .
Includes bibliographical references and index.
1841124397 AUS$47.95
Brand name products.
Product management.
The ultimate book of business brands : insights from the world's 50 greatest brands. - New ed. - Oxford : Capstone, 2003. - xxix, 216 p. ; 24 cm. - Capstone reference .
Includes bibliographical references and index.
1841124397 AUS$47.95
Brand name products.
Product management.