| 000 -LEADER |
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| fixed length control field |
00793cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040527s2001 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
007470835X |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094521.0 |
| CONTROL NUMBER |
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| control field |
27951 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Quester, Pascale Genevieve. |
| TITLE STATEMENT |
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| Title |
Basic marketing : |
| Remainder of title |
a managerial perspective / |
| Statement of responsibility, etc |
Pascale G. Quester ... [et. al.]. |
| EDITION STATEMENT |
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| Edition statement |
3rd Australasian ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Sydney : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2001. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 743 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes index and bibliographical references. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
New Zealand. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Australia. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McGuiggan, Robyn L. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McCarthy, E. Jerome. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Perrealt, William D., Jr. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |