| 000 -LEADER |
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| fixed length control field |
00947cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040703s1993 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8120309146 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094526.0 |
| CONTROL NUMBER |
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| control field |
28016 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Payne, Adrian. |
| TITLE STATEMENT |
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| Title |
The essence of services marketing / |
| Statement of responsibility, etc |
Adrian Payne. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1993. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
254 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Essence of management series |
| GENERAL NOTE |
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| General note |
Includes bibliographical references (p. 246-248) and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. The nature of services marketing -- 2. Services marketing and relationship marketing -- 3. Developing an effective service mission -- 4. Services market segmentation -- 5. Positioning and differentiation of services -- 6. The services marketing mix -- 7. Marketing plans for services -- 8. The customer-focused service organization. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |