| 000 -LEADER |
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| fixed length control field |
01523cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051024s2002 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071123326 |
| Terms of availability |
$71.59 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094606.0 |
| CONTROL NUMBER |
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| control field |
28472 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dwyer, F. Robert. |
| TITLE STATEMENT |
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| Title |
Business marketing : |
| Remainder of title |
connecting strategy, relationships, and learning / |
| Statement of responsibility, etc |
F. Robert Dwyer, John F. Tanner, Jr. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxix, 705 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
27 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
McGraw-Hill/Irwin series in marketing |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 1. Introduction to Business Marketing -- Ch. 2. The Character of Business Marketing -- Ch. 3. The Purchasing Function -- Ch. 4. Organizational Buyer Behavior -- Ch. 5. Market Opportunities: Current and Potential Customers -- Ch. 6. Marketing Strategy -- Ch. 7. Weaving Marketing into the Fabric of the Firm -- Ch. 8. Developing and Managing Products: What Do Customers Want? -- Ch. 9. Business Marketing Channels: Partnerships for Customer Service -- Ch. 10. Integrating Marketing Communications -- Ch. 11. Communicating with the Market: Advertising, Public Relations, and Trade Shows -- Ch. 12. IMC: The One-to-One Media -- Ch. 13. Sales and Sales Management -- Ch. 14. Pricing and Negotiating for Value -- Ch. 15. Evaluating Marketing Efforts -- Ch. 16. Customer Retention and Maximization. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tanner, John F. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |