UOWD Library

Marketing research / (Record no. 10793)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470805021
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 0
MAIN ENTRY--PERSONAL NAME
Authors Aaker, David A.
TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc David A. Aaker ... [et al.].
EDITION STATEMENT
Edition Pacific Rim ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Milton, Qld. :
Publisher John Wiley & Sons Australia,
Date 2005.
PHYSICAL DESCRIPTION
Extent xviii, 686 p. :
Other Details ill., graphs, tables ;
Size 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
CONTENTS
Contents 1. The nature and scope of marketing research -- 2. Defining the research problem -- 3. Introduction to research design -- 4. Secondary and standardised sources of marketing data -- 5. Depth interviews and focus groups -- 6. Additional qualitative techniques -- 7. Planning the survey -- 8. Measurement -- 9. Questionnaire design and administration -- 10. Experimentation -- 11. Sampling fundamentals -- 12. Sample size -- 13. Fundamentals of data analysis -- 14. Hypothesis testing : basic concepts and tests of associations -- 15. Hypothesis testing : means and proportions -- 16. Correlation analysis and regression analysis -- 17. Discriminant analysis and canonical analysis -- 18. Factor analysis and cluster analysis -- 19. Multidimensional scaling and conjoint analysis -- 20. Presenting research results -- Case studies: 1. New product research -- 2. Consumer fashion brands -- 3. Supply chain management -- 4. Marketing research in tourism -- Project workbook -- Appendices -- Glossary.
STUDY PROGRAM
Program name MARK202 MARK205
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing research
Geographic Textbooks.
ADDED ENTRY
Name Day, George S.
MAIN ENTRY--PERSONAL NAME
-- 36879
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 36880
ADDED ENTRY
-- 36881
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2007-01-09 UOWD Unishop 658.83 AA MA T0028932 2017-01-26 300.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2007-01-09 UOWD Unishop 658.83 AA MA T0028933 2017-02-09 300.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2008-01-28 UOWD Unishop 658.83 AA MA T0032275 2017-01-26 0.00 2017-01-26 REGULAR

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