| 000 -LEADER |
|---|
| fixed length control field |
00609cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060121n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0314061223 |
| Terms of availability |
AUD$75.95 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
12564 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094617.0 |
| CONTROL NUMBER |
|---|
| control field |
28593 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D. |
| TITLE STATEMENT |
|---|
| Title |
Contemporary marketing research / |
| Statement of responsibility, etc |
Carl McDaniel, Jr., Roger Gates. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
South-Western College, |
| Date of publication, distribution, etc |
1999. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 783 p. : |
| Other physical details |
with floppy disc ; |
| Dimensions |
26 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |