| 000 -LEADER |
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| fixed length control field |
00678cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060430s2002 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780077092504 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094642.0 |
| CONTROL NUMBER |
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| control field |
28895 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McGoldrick, Peter J. |
| TITLE STATEMENT |
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| Title |
Retail marketing / |
| Statement of responsibility, etc |
Peter McGoldrick. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 658 p. : ; |
| Dimensions |
25 cm. : |
| Other physical details |
ill. ;. |
| GENERAL NOTE |
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| General note |
Includes bibliographic references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK997 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail trade. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail trade |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |