MARC details
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02577cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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060514s1995 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0786303581 |
| Terms of availability |
150 dhs. |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094644.0 |
| CONTROL NUMBER |
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28921 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Alreck, Pamela L. |
| TITLE STATEMENT |
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| Title |
The survey research handbook : |
| Remainder of title |
guidelines and strategies for conducting a survey |
| Statement of responsibility, etc. |
Pamela L. Alreck, Robert B. Settle |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
1995 |
| PHYSICAL DESCRIPTION |
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| Extent |
xxvi, 470 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
The Irwin series in marketing |
| GENERAL NOTE |
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| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Pt. I. Planning and Designing the Survey. Ch. 1. Initiating a Survey. Ch. 2. Planning the Project. Ch. 3. Designing the Sample -- Pt. II. Developing Survey Instruments. Ch. 4. Composing Questions. Ch. 5. Creating Item Scales. Ch. 6. Building Questionnaires -- Pt. III. Collecting and Processing Data. Ch. 7. Mail Data Collection. Ch. 8. Gathering Interview Data. Ch. 9. Processing the Data -- Pt. IV. Interpreting and Reporting Results. Ch. 10. Analyzing the Results. Ch. 11. Interpreting Statistics. Ch. 12. Reporting the Information -- Appendix A Conducting Focus Groups -- Appendix B Statistical Tables -- Appendix C Report Presentations. |
| SUMMARY, ETC. |
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| Summary, etc. |
Information is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources. Survey research is a powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The Survey Research Handbook combines all the various techniques, principles, skills, and activities required to conduct an effective survey project. From planning the project and composing the questionnaire to preparing the data for coding and analyzing the results, this comprehensive resource walks you step-by-step through the entire research process - without technical buzzwords or statistical jargon! The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish, including directions for organizing highly informative focus groups to initiate the survey; instructions for conducting every task and phase of the survey process; guidelines for creating vivid, dynamic report presentations; and over 300 special exhibits to help you refer quickly and easily to the information you'll need to conduct a survey |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social surveys |
| Form subdivision |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Research |
| General subdivision |
Methodology |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Settle, Robert B. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |