UOWD Library

Marketing / (Record no. 11846)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070624s2007 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780733975776
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094755.0
CONTROL NUMBER
control field 29687
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Dates associated with a name 1931-
TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Philip Kotler ... [et al].
EDITION STATEMENT
Edition statement 7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Frenchs Forest, NSW :
Name of publisher, distributor, etc Pearson Education Australial,
Date of publication, distribution, etc 2007.
PHYSICAL DESCRIPTION
Extent xxxi, 904 p. :
Other physical details col. ill ;
Dimensions 28 cm.
GENERAL NOTE
General note Includes index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101 MARK922 TBS982 TBS904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Australia
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision New Zealand
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Brown, Linden.
ADDED ENTRY--PERSONAL NAME
Personal name Adam, Stewart.
ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date checked out
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-11-28 Donation 658.8 KO MA T0031124 2017-01-26 0.00 2017-01-26 REGULAR      
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-01-28 Donation 658.8 KO MA T0031125 2018-06-27 0.00 2017-01-26 REGULAR 2 1 2018-06-18

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