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01220cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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070816s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273684763 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094802.0 |
| CONTROL NUMBER |
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29758 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
OConnor, John, |
| Dates associated with a name |
1960- |
| TITLE STATEMENT |
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| Title |
Electronic marketing : |
| Remainder of title |
theory and practice for the 21st century / |
| Statement of responsibility, etc |
John OConnor, Eamonn Galvin and Martin Evans. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Electronic marketing : theory and practice for the twenty first century |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 440 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK301 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Galvin, Eamonn. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Evans, Martin J. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |