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| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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070819s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470805589 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126094802.0 |
| CONTROL NUMBER |
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29759 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kotabe, Masaaki. |
| TITLE STATEMENT |
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| Title |
International marketing : |
| Remainder of title |
an Asia Pacific focus / |
| Statement of responsibility, etc |
Masaaki Kotabe ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Milton, Qld. : |
| Name of publisher, distributor, etc |
John Wiley & Sons Australia, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xv, 624 p. : |
| Other physical details |
ill., maps, charts ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part One. International marketing environment: 1. Introduction to international marketing; 2. Economic and financial environment; 3. Political and legal environment; 4. Cultural environment; 5. Understanding international consumers -- Part Two. Analysing international marketing opportunities: 6. International marketing research; 7. Segmentation and positioning; 8. Market selection and entry strategies -- Part Three. Developing international marketing strategy: 9. Developing new goods and services for international markets; 10. Branding; 11. International marketing communication; 12. Logistics: sourceing and distribution; 13. Export and import management; 14. International pricing -- Part Four. Trends in global marketing: 15. Global marketing strategy; 16. The evolving global marketplace -- Case studies -- Glossary. |
| SUMMARY, ETC. |
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| Summary, etc |
Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors. For tertiary students. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Asia. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Pacific Area. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Peloso, Antony. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gregory, Gary. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Noble, Gary. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Macarthur, Wayne. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Neal, Cathy. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Riege, Andreas. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Helsen, Kristiaan. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |