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| fixed length control field |
00631cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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070819s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781740097383 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094802.0 |
| CONTROL NUMBER |
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29760 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Introduction to marketing : |
| Remainder of title |
a value exchange approach / |
| Statement of responsibility, etc |
Mark Gabbott, editor. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Frenchs Forest, NSW : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiii, 638 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references, glossary and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gabbott, Mark. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |