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| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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080812s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781403998620 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126094916.0 |
| CONTROL NUMBER |
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30614 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Foxall, Gordon R. |
| TITLE STATEMENT |
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| Title |
Explaining consumer choice / |
| Statement of responsibility, etc |
Gordon R. Foxall. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Basingstoke : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 256 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references (p. 236-249) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |