| 000 -LEADER |
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| fixed length control field |
00750cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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081026s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780170120081 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094928.0 |
| CONTROL NUMBER |
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30774 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chitty, William. |
| TITLE STATEMENT |
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| Title |
Integrated marketing communications / |
| Statement of responsibility, etc |
William Chitty, Nigel Barker, Terence A. |
| EDITION STATEMENT |
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| Edition statement |
1st Pacific Rim edition. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
South Melbourne, AU : |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
c2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 471 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in marketing |
| Geographic subdivision |
Pacific area. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sales promotions |
| Geographic subdivision |
Pacific area. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Barker, Nigel. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Shimp, Terence A. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |