| 000 -LEADER |
|---|
| fixed length control field |
00690cam a2200253 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021011s2002 njua 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002512916 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471225819 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm50685666 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
NJM |
| Transcribing agency |
NJM |
| Modifying agency |
DPL |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.Z95 2002 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093144.0 |
| CONTROL NUMBER |
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| control field |
18785 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zyman, Sergio. |
| TITLE STATEMENT |
|---|
| Title |
The end of advertising as we know it / |
| Statement of responsibility, etc |
Sergio Zyman, with Armin Brott. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2002. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
239 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brott, Armin A. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |