Rethinking marketing : (Record no. 13135)

MARC details
000 -LEADER
fixed length control field 00786cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090201s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132079495
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094952.0
CONTROL NUMBER
control field 31035
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Schindehutte, Minet.
TITLE STATEMENT
Title Rethinking marketing :
Remainder of title the entrepreneurial imperative /
Statement of responsibility, etc. Minet Schindehutte, Michael H. Morris, Leyland F. Pitt.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent xxxii, 352 p. :
Other physical details ill ;
Dimensions 24 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice Halal entrepreneurship series
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Morris, Michael H.
ADDED ENTRY--PERSONAL NAME
Personal name Pitt, Leyland F.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 SC RE T0035145 27.54 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 01/02/2009 AMAUK 27.54