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01344cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090318s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780077116279 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095012.0 |
| CONTROL NUMBER |
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31327 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Palmer, Adrian, |
| Dates associated with a name |
1955- |
| TITLE STATEMENT |
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| Title |
Principles of services marketing / |
| Statement of responsibility, etc |
Adrian Palmer. |
| EDITION STATEMENT |
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| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 606 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |