Exploring direct and customer relationship marketing / (Record no. 13449)

MARC details
000 -LEADER
fixed length control field 01622cam a2200253u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090419s2004 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861529015
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095020.0
CONTROL NUMBER
control field 31424
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Evans, Martin.
TITLE STATEMENT
Title Exploring direct and customer relationship marketing /
Statement of responsibility, etc. Martin Evans, Lisa O'Malley, Maurice Patterson.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson Learning,
Date of publication, distribution, etc. c2004.
Place of publication, distribution, etc. Australia :.
PHYSICAL DESCRIPTION
Extent xxiv, 520 p. :
Other physical details ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface Acknowledgments List of exhibits List of tables Foreword Pt. 1 What is Direct Relational Marketing? p. 1 1 The growth and nature of direct relational marketing p. 3 Pt. 2 Data and Information Drivers p. 29 2 Data sources p. 31 3 Data metrics p. 53 4 Testing in direct relational marketing p. 99 5 Marketing research for customer insight p. 126 6 Technological targeting p. 154 Pt. 3 Relational Marketing p. 205 7 Relational interaction p. 207 8 Knowledge management p. 228 9 Acquisition, retention and loyalty strategies p. 259 Pt. 4 Relational Vehicles and Messages p. 299 10 Relational media p. 301 11 Virtual relationships p. 346 12 Relational messages p. 378 Pt. 5 Direct and Relational Planning within a Societal Context p. 419 13 Customer reactions and the regulation of data-driven marketing p. 421 14 Planning and executing direct relational marketing p. 465 Index p. 509.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling.
ADDED ENTRY--PERSONAL NAME
Personal name Patterson, Maurice.
ADDED ENTRY--PERSONAL NAME
Personal name OMalley, Lisa.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.812 EV EX T0036045 41.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 19/04/2009 AMAUK 41.99