000 -LEADER |
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00693cam a2200229u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090518s2006 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077108304 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095032.0 |
CONTROL NUMBER |
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31567 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Ghauri, Pervez N., |
Dates associated with a name |
1948- |
TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc |
Pervez Ghauri, Philip R. Cateora. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Maidenhead : |
Name of publisher, distributor, etc |
McGraw-Hill Education, |
Date of publication, distribution, etc |
c2006. |
PHYSICAL DESCRIPTION |
Extent |
xxxiv, 664 p. : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
27 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International business enterprises. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |