Handbook of marketing decision models / (Record no. 13592)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090519s2008 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780387782126
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095032.0
CONTROL NUMBER
control field 31573
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Handbook of marketing decision models /
Statement of responsibility, etc Berend Wierenga, editor.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc c2008.
PHYSICAL DESCRIPTION
Extent x, 625. p. :
Other physical details ill ;
Dimensions 24 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title International series in operations research & management science
Volume number/sequential designation v. 121
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note The past, the present, and the future of marketing decision models.- Developments in conjoint analysis.- Interactive consumer decision aids.- Advertising models.- Sales promotion models.- Models for sales management decisions.- Modeling competitive responsiveness.- Models of customer value.- Decision models for customer relationship management (CRM).- Marketing models for electronic commerce.- Time-series models in marketing.- Neural nets and genetic algorithms in marketing.- Decision models for the movie industry.- Strategic marketing decision models for the pharmaceutical industry.- Models for the financial-performance effects of marketing.- Marketing engineering: models that connect with practice.- Advances in marketing management support systems.- Index.
SUMMARY, ETC.
Summary, etc Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Mathematical models
-- Congresses.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing decision models.
ADDED ENTRY--PERSONAL NAME
Personal name Wierenga, Berend,
Relator term Editor.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-05-19 AMAUS 658.802 HA ND T0036415 2017-01-26 135.20 2017-01-26 REGULAR

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