Marketing for hospitality and tourism / (Record no. 13635)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132453134
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	.
MAIN ENTRY--PERSONAL NAME
Authors	Kotler, Philip,
Dates	1931-
TITLE STATEMENT
Title	Marketing for hospitality and tourism /
Statement of responsibility, etc	Philip Kotler, John T. Bowen, James C. Makens.
EDITION STATEMENT
Edition	5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Publisher	Prentice Hall,
Date	c2010.
PHYSICAL DESCRIPTION
Extent	xxiii, 683 p. :
Other Details	ill. (some col ;
Size	28 cm.
GENERAL NOTE
General note	Includes bibliographical references and index.
CONTENTS
Contents	Table of contents1. Understanding the hospitality and tourism2. Developing hospitality and tourism marketing opportunities and strategies3. Developing the hospitality and tourism marketing mix4. Managing hospitality and tourism marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Hospitality industry
General	Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Tourism
General	Marketing.
ADDED ENTRY
Name	Bowen, John T.
ADDED ENTRY
Name	Makens, James C.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/2lwpx5qklixgbsicccrdjgnje9sdlv73
Public note	Location Map
MAIN ENTRY--PERSONAL NAME
--	9179
SUBJECT ADDED ENTRY--TOPICAL TERM
--	50788
SUBJECT ADDED ENTRY--TOPICAL TERM
--	3426
ADDED ENTRY
--	50789
ADDED ENTRY
--	50790

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Total Checkouts	Total Renewals	Date last borrowed
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2009-06-10	ABE	647.940688 KO MA	T0036528	2017-01-26	73.70	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2009-12-06	ABE	647.940688 KO MA	T0038105	2017-12-20	48.23	2017-01-26	REGULAR	2	1	2017-11-26

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