Managerial economics and business strategy / (Record no. 13882)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263207
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 338.5024658 BA MA
MAIN ENTRY--PERSONAL NAME
Authors Baye, Michael R.,
Dates 1958-
TITLE STATEMENT
Title Managerial economics and business strategy /
Statement of responsibility, etc Michael R. Baye.
EDITION STATEMENT
Edition 6th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher McGraw-Hill,
Date c2009.
PHYSICAL DESCRIPTION
Extent xxxii, 623 p. :
Other Details ill ;
Size 23 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUMMARY
Summary Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Managerial economics.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj
Public note Location Map
MAIN ENTRY--PERSONAL NAME
-- 50919
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2269
SUBJECT ADDED ENTRY--TOPICAL TERM
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Holdings
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        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2009-07-29 AMAUK 1 3 338.5024658 BA MA T0037098 2017-12-04 2017-10-23 45.59 2017-01-26 REGULAR

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