| 000 -LEADER |
|---|
| fixed length control field |
01802cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090915s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750687393 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095112.0 |
| CONTROL NUMBER |
|---|
| control field |
32041 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parsons, Elizabeth, |
| Dates associated with a name |
1909- |
| TITLE STATEMENT |
|---|
| Title |
Contemporary issues in marketing and consumer behaviour / |
| Statement of responsibility, etc |
by Elizabeth Parsons, Pauline Maclaran. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 219 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface p. vii Contributors p. ix Chapter 1 Introduction: Marketing in the Contemporary Organization Elizabeth Parsons and Pauline Maclaran p. 1 Chapter 2 A History of Marketing Thought Mark Tadajewski p. 13 Chapter 3 Postmodern Marketing and Beyond Pauline Maclaran p. 37 Chapter 4 Arts Marketing Krzysztof Kubacki and Daragh O'Reilly p. 55 Chapter 5 Building Brand Cultures Pauline Maclaran p. 73 Chapter 6 Consumer Collectives Nia Hughes p. 89 Chapter 7 Gender and Consumer Behaviour Lydia Martens p. 105 Chapter 8 Ethical Debates in Marketing Elizabeth Parsons p. 121 Chapter 9 Sustainable Marketing and the Green Consumer Caroline Miller p. 141 Chapter 10 Social Marketing and Consumer Citizenship Effi Raftopoulou p. 161 Chapter 11 New Technologies of Marketing Research Elizabeth Parsons p. 177 Chapter 12 The Global Consumer Emma Surman p. 197 Index p. 213. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Ideal as a text for contemporary marketing modules and a concise overview to marketing and consumer behaviour, Contemporary Issues in Marketing and Consumer Behaviour is an indispensable guide to this vital area of modern marketing practice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |