Contemporary issues in marketing and consumer behaviour / (Record no. 14044)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090915s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750687393
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095112.0
CONTROL NUMBER
control field 32041
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Parsons, Elizabeth,
Dates associated with a name 1909-
TITLE STATEMENT
Title Contemporary issues in marketing and consumer behaviour /
Statement of responsibility, etc by Elizabeth Parsons, Pauline Maclaran.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc c2009.
PHYSICAL DESCRIPTION
Extent xi, 219 p. :
Other physical details ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface p. vii Contributors p. ix Chapter 1 Introduction: Marketing in the Contemporary Organization Elizabeth Parsons and Pauline Maclaran p. 1 Chapter 2 A History of Marketing Thought Mark Tadajewski p. 13 Chapter 3 Postmodern Marketing and Beyond Pauline Maclaran p. 37 Chapter 4 Arts Marketing Krzysztof Kubacki and Daragh O'Reilly p. 55 Chapter 5 Building Brand Cultures Pauline Maclaran p. 73 Chapter 6 Consumer Collectives Nia Hughes p. 89 Chapter 7 Gender and Consumer Behaviour Lydia Martens p. 105 Chapter 8 Ethical Debates in Marketing Elizabeth Parsons p. 121 Chapter 9 Sustainable Marketing and the Green Consumer Caroline Miller p. 141 Chapter 10 Social Marketing and Consumer Citizenship Effi Raftopoulou p. 161 Chapter 11 New Technologies of Marketing Research Elizabeth Parsons p. 177 Chapter 12 The Global Consumer Emma Surman p. 197 Index p. 213.
SUMMARY, ETC.
Summary, etc Ideal as a text for contemporary marketing modules and a concise overview to marketing and consumer behaviour, Contemporary Issues in Marketing and Consumer Behaviour is an indispensable guide to this vital area of modern marketing practice.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
ADDED ENTRY--PERSONAL NAME
Personal name Maclaran, Pauline.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-09-15 AMAUK 658.802 PA CO T0037542 2017-01-26 28.49 2017-01-26 REGULAR

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