Contemporary issues in marketing and consumer behaviour / (Record no. 14044)

MARC details
000 -LEADER
fixed length control field 01802cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090915s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750687393
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095112.0
CONTROL NUMBER
control field 32041
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Parsons, Elizabeth,
Dates associated with a name 1909-
TITLE STATEMENT
Title Contemporary issues in marketing and consumer behaviour /
Statement of responsibility, etc. by Elizabeth Parsons, Pauline Maclaran.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent xi, 219 p. :
Other physical details ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface p. vii Contributors p. ix Chapter 1 Introduction: Marketing in the Contemporary Organization Elizabeth Parsons and Pauline Maclaran p. 1 Chapter 2 A History of Marketing Thought Mark Tadajewski p. 13 Chapter 3 Postmodern Marketing and Beyond Pauline Maclaran p. 37 Chapter 4 Arts Marketing Krzysztof Kubacki and Daragh O'Reilly p. 55 Chapter 5 Building Brand Cultures Pauline Maclaran p. 73 Chapter 6 Consumer Collectives Nia Hughes p. 89 Chapter 7 Gender and Consumer Behaviour Lydia Martens p. 105 Chapter 8 Ethical Debates in Marketing Elizabeth Parsons p. 121 Chapter 9 Sustainable Marketing and the Green Consumer Caroline Miller p. 141 Chapter 10 Social Marketing and Consumer Citizenship Effi Raftopoulou p. 161 Chapter 11 New Technologies of Marketing Research Elizabeth Parsons p. 177 Chapter 12 The Global Consumer Emma Surman p. 197 Index p. 213.
SUMMARY, ETC.
Summary, etc. Ideal as a text for contemporary marketing modules and a concise overview to marketing and consumer behaviour, Contemporary Issues in Marketing and Consumer Behaviour is an indispensable guide to this vital area of modern marketing practice.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
ADDED ENTRY--PERSONAL NAME
Personal name Maclaran, Pauline.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
22/05/2023 658.802 PA CO T0037542 28.49 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/09/2009 AMAUK 28.49