| 000 -LEADER |
|---|
| fixed length control field |
00754cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100803s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070131552 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095215.0 |
| CONTROL NUMBER |
|---|
| control field |
32843 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc |
Orville C. Walker, Jr. ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st [Australian] ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
North Ryde, N.S.W. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 414 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gountas, John I. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mavondo, Felix T. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |