Relationship marketing : (Record no. 14912)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780750609784 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 CH RE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Christopher, Martin |
| TITLE STATEMENT | |
| Title | Relationship marketing : |
| Subtitle | bringing quality, customer service, and marketing together |
| Statement of responsibility, etc | Martin Christopher, Adrian Payne, and David Ballantyne |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Publisher | Butterworth-Heinemann, |
| Date | 1994. |
| PHYSICAL DESCRIPTION | |
| Extent | viii, 204 p. : |
| Other Details | ill ; |
| Size | 23 cm. |
| SERIES STATEMENT | |
| Series statement | The marketing series |
| GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more. Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get. The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration within internal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues. Well-presented comprehensive text Full of practical ideas, techniques and examples Emphasis is as much on keeping customers as it is on getting them in the first place. |
| STUDY PROGRAM | |
| Program name | TBS938 MARK938 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Relationship marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Customer services |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Quality control |
| ADDED ENTRY | |
| Name | Payne, Adrian |
| ADDED ENTRY | |
| Name | Ballantyne, David |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 919 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 920 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 921 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 423 |
| ADDED ENTRY | |
| -- | 922 |
| ADDED ENTRY | |
| -- | 923 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2010-09-21 | Alibris | 658.8 CH RE | T0039877 | 2017-01-26 | 40.00 | 2017-01-26 | REGULAR | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-02-27 | ABE | 658.8 CH RE | T0055710 | 2017-02-27 | 2017-02-27 | REGULAR | May2018 |