Consumer behaviour in sport and events : (Record no. 14929)

MARC details
000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100929s2008 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750686662
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095224.0
CONTROL NUMBER
control field 32976
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Funk, Daniel C.
TITLE STATEMENT
Title Consumer behaviour in sport and events :
Remainder of title marketing action /
Statement of responsibility, etc. Daniel C. Funk.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann/Elsevier,
Date of publication, distribution, etc. 2008.
PHYSICAL DESCRIPTION
Extent xvii, 247 p. :
Other physical details ill ;
Dimensions 23 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Sport marketing series
FORMATTED CONTENTS NOTE
Formatted contents note Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
SUMMARY, ETC.
Summary, etc. "This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries." "This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader adetailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour; a basis for the development of marketing actions useful in sport and related business, community and government sectors; a comprehensive understanding of how individuals associate themselves with sport and event products and services; a quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events; and a comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event." "Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics."--BOOK JACKET.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 796.0698 FU CO T0039950 30.87 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 29/09/2010 F. Delbanco 30.87