Consumer behaviour in sport and events : (Record no. 14929)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 02367cam a2200229u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100929s2008 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780750686662 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126095224.0 |
CONTROL NUMBER | |
control field | 32976 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Funk, Daniel C. |
TITLE STATEMENT | |
Title | Consumer behaviour in sport and events : |
Remainder of title | marketing action / |
Statement of responsibility, etc. | Daniel C. Funk. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Butterworth-Heinemann/Elsevier, |
Date of publication, distribution, etc. | 2008. |
PHYSICAL DESCRIPTION | |
Extent | xvii, 247 p. : |
Other physical details | ill ; |
Dimensions | 23 cm. |
SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Sport marketing series |
FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services. |
SUMMARY, ETC. | |
Summary, etc. | "This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries." "This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader adetailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour; a basis for the development of marketing actions useful in sport and related business, community and government sectors; a comprehensive understanding of how individuals associate themselves with sport and event products and services; a quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events; and a comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event." "Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics."--BOOK JACKET. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sports |
General subdivision | Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
26/01/2017 | 796.0698 FU CO | T0039950 | 30.87 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 29/09/2010 | F. Delbanco | 30.87 |