| 000 -LEADER |
|---|
| fixed length control field |
01017cam a22003254a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031112s2004 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003063819 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1576601471 (alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
B733 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093203.0 |
| CONTROL NUMBER |
|---|
| control field |
18987 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Brands and branding / |
| Statement of responsibility, etc |
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Princeton, NJ : |
| Name of publisher, distributor, etc |
Bloomberg Press, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 256 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
22 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
The economist series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Forecasting. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clifton, Rita. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simmons, John, |
| Dates associated with a name |
1948- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahmad, Sameena. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
The economist series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |