Social media integration success stories : (Record no. 15076)

000 -LEADER
fixed length control field 00780cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101125s2010 ||||||||||||||||||||eng|u
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095237.0
CONTROL NUMBER
control field 33138
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Social media integration success stories :
Remainder of title how 10 companies are combining social media with traditional marketing tactics to form a powerful new kind of marketing mix /
Statement of responsibility, etc Kimberly Smith.
VARYING FORM OF TITLE
Title proper/short title Social media
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc US :
Name of publisher, distributor, etc Marketingprofs,
Date of publication, distribution, etc c2010.
PHYSICAL DESCRIPTION
Extent 26 p. :
Other physical details col.ill ;
Dimensions 29 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Case study collection
STUDY PROGRAM INFORMATION NOTE
Program name MARK922 MMC928
SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Social marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social networks.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
ADDED ENTRY--PERSONAL NAME
Personal name Smith, Kimberly.
ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element MarketingProfs
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-11-25 658.8 SO CI T0040511 2017-01-26 148.00 2017-01-26 REGULAR

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