| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780335220328 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
378.106 MA MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Maringe, Felix. |
| TITLE STATEMENT |
|---|
| Title |
Marketing higher education : |
| Subtitle |
theory and practice / |
| Statement of responsibility, etc |
Felix Maringe and Paul Gibbs. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
LinkMaidenhead : |
| Publisher |
Open University Press, |
| Date |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 195 p. : |
| Other Details |
ill ; |
| Size |
23cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| SUMMARY |
|---|
| Summary |
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Universities and colleges |
| General |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Education, Higher |
| General |
Marketing. |
| ADDED ENTRY |
|---|
| Name |
Gibbs, Paul. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/padn0p2yaomaxxzm8xw7vltypyv1bf7j |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
56294 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14894 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14892 |
| ADDED ENTRY |
|---|
| -- |
42554 |