Marketing communications in tourism and hospitality : (Record no. 15163)

MARC details
ISBN
International Standard Book Number 9780750682770
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 338.47910688 MC MA
MAIN ENTRY--PERSONAL AUTHOR
Authors McCabe, Scott, Ph. D.
TITLE STATEMENT
Title Marketing communications in tourism and hospitality :
Subtitle concepts, strategies and cases /
Statement of responsibility, etc. Scott McCabe.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Amsterdam ; London :
Publisher Butterworth-Heinemann,
Date 2009.
PHYSICAL DESCRIPTION
Extent xx, 300 p. :
Other Details ill ;
Size 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUMMARY
Summary The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.. Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism.. Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing.. Uses detailed and extensive international case studies, to illustrate the theories and show good practice.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Tourism
General Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Hospitality industry
General Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication in marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Hospitality industry
General Marketing
Geographic Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Tourism
General Marketing
Geographic Case studies.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj">https://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 50803
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3426
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 50788
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 165
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 50804
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 50805
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 338.47910688 MC MA T0040793 219.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/12/2010 Kinokuniya