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| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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101227s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
2110273717845 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095243.0 |
| CONTROL NUMBER |
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33235 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hollensen, Svend. |
| TITLE STATEMENT |
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| Title |
Essentials of global marketing / |
| Statement of responsibility, etc |
Svend Hollensen. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Global marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxviii, 494 p. : |
| Other physical details |
col. ill., facsims., 1 map, ports ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
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| General note |
Shortened version of: Global marketing. 4th ed. 2007. Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programmeThe book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management and Business Studies. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |